Women of Color & Money Report

Brown Way To Money presents 2026 research revealing the hidden burden of intergenerational financial trauma among women of color business owners. 

Our research addresses what many financial platforms overlook: that financial challenges aren’t just about business acumen or individual choices, but are deeply rooted in systemic inequities, cultural conditioning, and intergenerational trauma patterns that require comprehensive, trauma-informed interventions.

%

of women of color business owners still feel the effects of their family's financial struggles

%

witnessed their families struggle to pay for basic needs (food, housing, healthcare)

%

say their parents rarely or never talked about money openly