About Brown Way To Money
Brown Way To Money is a platform for women of color entrepreneurs seeking financial independence through expert-led programs, conversations, and tools rooted in personal development and entrepreneurship. Our work addresses the unique challenges and opportunities faced by BIPOC women in business, supporting them in unpacking financial trauma, strengthening their relationship with money, and building sustainable paths toward independence as business owners.
Our approach blends money mindset work, entrepreneurial strategy, and culturally grounded insight to help you navigate growth with clarity and confidence. Whether you’re looking to shift how you think about money, make more aligned decisions in your business, or design long-term financial independence on your own terms, Brown Way To Money™ is here to guide and support you every step of the way.
Our Journey
Brown Way To Money™️ was born from the awareness that when it comes to money, women of color, especially business owners, are often told to follow the same old formula: “Build confidence, and just go for it.” “Change your mindset, charge your worth, save more than you spend.” But you and I know it’s not as straightforward as that. After working with hundreds of early-stage and seasoned entrepreneurs, our founder, Alejandra Rojas, recognized that financial independence requires more than surface-level tips. It requires addressing identity, power, conditioning, and the emotional realities that shape how we make decisions with money. From this insight, she developed the Brown Way To Money to transform the way women of color understand and act with money for financial independence.
What Do We Stand For?
Honor Our Stories. Challenge the Norms. Redefine Financial Success.
Through our journey, We’ve learned that financial success as a woman of color is absolutely within our reach, but it requires a different approach.
Playing by their rules, trying to mold ourselves to their narratives, and ignoring our own unique stories, identities, priorities, and cultural wisdom will only get us halfway.
How Does The Brown Way To Money Platform Look like?
The Brown Way to Money Method is woven through everything we create. It serves as a space for reflection, growth, and aligned action for women of color entrepreneurs navigating money, business, and identity. Here’s what you can find:
Who Do We Work With – Clients of The Brown Way to Money
At Brown Way to Money we work with women of color in business, aspiring change-makers, and entrepreneurs who are ready to be more intentional about how money shows up in their lives and businesses. Our community is made up of action-takers who want to challenge inherited narratives, shift limiting beliefs, and build businesses that support long-term independence and fulfillment. Through our programs, podcast, and newsletter, we create space for honest conversations and meaningful insight, so you can grow, lead, and make decisions that align with your values and vision.
Jasmine Barcelo, Wellness Coach
Alejandra is amazing! I felt hopeful, excited and absolutely heard with Alejandra! This is no ordinary session… she puts you on the path and lays the groundwork needed for your money mindset journey. The energy experienced during our one-on-one follows you well beyond the time spent with her. Thank you, Alejandra!
Abigail Baldwin
Thanks for being so understanding, non-judgmental, brutally honest, and fun about money stuff. I feel that approach has significantly helped me to change my money behaviour….just by having someone who is real about the money issues that are common to all of us. SO thank you for your approach.
Tania Garcia, CEO, Travel Expert
Alejandra is one of the main pillars of my project. She has been there from the beginning and she has the magic to make everything easier and visual in terms of money. She is organized and made me be organized too. I love to have my monthly meetings with her and explain to her my new ideas, she gives me always accurate feedback and sometimes has to keep my feet in the ground.
CEO Rush Sender
I just had an incredible feeling after this session… This work is way beyond only financial wellbeing. It’s everything I need as a CEO of my business. It gave me the confidence to move forward. I’m feeling a lightness inside and am excited for what’s ahead.
About Brown Way To Money Founder: Alejandra Rojas
Alejandra Rojas founded Brown Way to Money™️ with a clear mission: to empower women, especially women of color, to break free from financial trauma, claim their voice, and pursue financial independence with confidence.
Alejandra’s passion for financial well-being stems from her entrepreneurial upbringing. Witnessing the power of financial independence firsthand led her to pursue formal education in finance, earning a specialized diploma in bookkeeping during high school and a bachelor’s degree in International Banking and Finance. Her inquisitive nature pushed her beyond traditional financial education to explore the emotional and psychological dimensions of money, recognizing how trauma and limiting beliefs influence decision-making, confidence, and long-term success.
Learn more about Alejandra Rojas, Founder of Brown Way to MoneyTM