Brown Way To Money Podcast
A Plutus Awards 2025 Submission: Healing Financial Trauma & Building Freedom
Hi, I’m Alejandra
Host & Founder of Brown Way To Money
I created The Brown Way to Money Podcast as a safe space for women of color to explore the emotional side of money — the trauma, guilt, shame, survival, and power woven into our financial stories. As a trauma-informed finance educator, I blend mindset shifts, personal experiences, and practical strategies to support our community in finding a healed path to be with money — feeling confident, in control of their financial future, and free to be a woman of color with money.
Featured Episodes
Clearing Financial Trauma: Financial Stress as an Entrepreneur
How trauma responses show up in entrepreneurship, from burnout to boundary breakdown. This episode guides listeners through regulating their nervous systems and recognizing that their financial anxiety is often rooted in past experiences.
What Mindset Shifts Help Me Achieve Financial Independence Without Guilt? (with Julissa Germosén)
How do you pursue wealth without apology? In this episode, Alejandra and Julissa unpack the cultural beliefs, guilt, and self-worth blocks that often hold women of color back from building financial independence and share the shifts needed to reclaim it.
How Can You Transform Financial Mistakes into Wins for 2025?
Mistakes are inevitable — but they don’t have to define you. In this solo episode, Alejandra shares a reflective and empowering process for turning money regrets into clarity, strategy, and personal growth for the year ahead.
Brown Framework
How do we approach each conversation?
The Brown Way™ is a five-part trauma-informed framework that guides listeners through both healing and financial clarity.
B — Big Vision
Define what success looks like beyond survival.
R — Remove Financial Trauma
Heal inherited beliefs and emotional money wounds.
O — Own Your Voice
Take up space. Tell your story. Claim your worth.
W — What Is the Strategy?
Build a money plan that works with your nervous system — not against it.
N — Normalize Being There
You don’t need permission to be wealthy. You belong in every room you step into.
What the community says?
Support us in the Plutus Award 🙏🏾
If this podcast has helped you feel seen, supported, or more confident in your financial journey, I’d be honored to have your nomination or support.
Together, we’re rewriting what financial wellness looks like, and reminding women of color that their money stories matter.